Founder of PR Pundit, one of the earliest proponents of lifestyle PR, Archana Jain knows a thing and some about the art of telling authentic stories. She also knows that dressing the part is half the job done, and hardworking classics inform her style and buying choices: "I was always keen to look smart - clean with a few lines, never trend-forward, or busy...When I buy something I have to feel like I'm going to get more than one wear out of it."

"As much come as I love the simplicity of life with Yoga, I also admire and love craft. The pieces that I bought years ago, I still love them for their traditional work. So, I feel like my style is timeless. I always bought slowly, never in a rush. But what I did buy, I still like. Every year it comes out. I don’t have a piece of jewellery, or clothes that are out of fashion and I'm so proud of that because nothing is wasted." - Wellness Expert, Mini Shastri on style and jewellery that stands the test of time, much like the ancient wisdom of Yoga.