"Design is important to me...something can be minimal or easy or fuss-free, but it needs to have something thoughtful, or an element of surprise" -- Womenswear designer, Shweta Kapur on the art of good design, her personal style, and how jewellery underscores her style.

Founder of PR Pundit, one of the earliest proponents of lifestyle PR, Archana Jain knows a thing and some about the art of telling authentic stories. She also knows that dressing the part is half the job done, and hardworking classics inform her style and buying choices: "I was always keen to look smart - clean with a few lines, never trend-forward, or busy...When I buy something I have to feel like I'm going to get more than one wear out of it."